Joel Rightler with his wife and two young children, outdoors in autumn
About · J&B Creations

One person.
Five products.
Full ownership.

I'm Joel Rightler — the developer, designer, and support team behind J&B Creations, an independent software studio in Attica, Michigan.

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The story

Why a one-person studio

J&B Creations LLC is a Michigan single-member studio I founded in 2026. There's no team page because there's no team — just me, and the conviction that a small number of focused products, made carefully, beats a large pile of half-finished ones.

I build the way I wish more software were built: by one person who answers the email, fixes the bug, and stands behind the whole thing. Every product here started as a friction in my own day — a to-do list that felt heavier than it should, an ad-testing workflow that ate an afternoon, an evening that wanted a small, calm puzzle instead of another infinite feed. So I built the app, or the game, that made each one lighter, then made it good enough to share.

I'm also a husband and a father, which shapes how I work more than any framework does. I care about products that respect your attention and your time, that don't manipulate you into staying, and that work for everyone — including the colorblind players my puzzle games are designed, from the first pixel, to include.

How I build

Principles I don't break

Remove, don't add

The best tools and games take weight off your day. If a feature adds friction without earning it, it doesn't ship.

Accessible by default

Colorblind-safe palettes, WCAG AA contrast, and visible focus are the starting point, not an afterthought.

Built to be answered for

The person who designs it builds it, ships it, and replies when you write in. No handoffs, no committee.

Have a question, or just want to say hi?

I read everything that comes in, and I reply.

Email joel@jandbcreations.com